Chore-Time Layer Product Manager

US-IN-Milford
12 months ago
ID
2016-2267
# of Openings
1

Summary

Position Objectives:

  • Analyze egg layer market requirements by region/country.
  • Provide competitive analysis by product, by country/region.
  • Provide pricing analysis by product by region/country.
  • Provide brand analysis, brand recognition, brand strength, Chore-Time market share, and competitions market share.
  • Provide market analysis on a micro and macro levels.
  • Lead new broiler product development with detailed revenue and margin objectives.
  • Lead new product introduction with detailed revenue and margin objectives.
  • Provide distributor support, training, and education.
  • Responsible for revenue expansion and margin goal attainment.
  • Responsible for market share growth.
  • Responsible for brand awareness growth.
  • Provide competitive analysis by product, by country/region.
  • Be the Chore-Time layer product and market expert internally and to the industry.

Specific Responsibilities

Development of Product Line Marketing Plans:

  • Provide valuable well-structured market information defining the future needs of the product.  Include benefits the market will value and be willing to pay for.
  • Deliver and communicate the product marketing plans following Chore-Time's PIP process.
  • Develop and implement detailed new product introduction plans for sales execution by country/region to achieve revenue and margin targets.
  • Follow through on new product launches to ensure sales and margin targets are being achieved and make strategy adjustments as needed to ensure their success.

Product Management:

  • Evaluate existing product life cycles and take initiatives regarding product portfolio including:  obsoleting products, recommending cost reduction targets, responding to customer complaints, etc.

Transfer of knowledge:

  • Prepare and give product and bird management trainings for both internal team members and external people such as, distributors, animal husbandry companies and trade associations.
  • Provide annual updates on:
    • Economic factors driving our markets within each region/country.
    • Social changes within our markets by region/country.
    • Changes within our competitors position by region/country.
  • Maintain complete and up-to-date understanding of the factors driving the markets by region/country including:
    • Trends and triggers from the worldwide markets being served.
    • Current and pending regulations that will drive the respective market segment.
    • Complete awareness of key-users and influencers.
    • End customer changing habits or preferences.
    • Distribution channels.
    • Primary breeders (Animal husbandry).
    • Stay current on all relevant competitors knowing their strengths and weaknesses.
  • Coordination and cooperation with other Chore-Time groups:
    • Understand and execute role within framework of long term Chore-Time marketing strategy.
    • Manage the current products within their Product Life Cycle.
    • Active involvement/leadership with engineering department throughout the product development process including attendance at milestone meetings.
    • Work with supply chain and production to:
      • Set pricing and margin expectations based on costs and market position.
      • Identify product line cost reduction opportunities as part of product life cycle analysis.
    • Maintain communications on product line performance from sales and technical service.
    • Coordinator within management meetings to ensure product lines are meeting innovation cycle targets and make adjustments to pricing, life cycle, product introduction efforts based on feedback information from internal teams.

 

Requirements

Industry Experience:

  • 5 to 7 years with animal husbandry live production background.
  • 3 to 5 years sales and/or marketing experience.

Education:

  • Bachelor of Science degree
  • Animal Science focus is a strong plus.

Personal Qualities:

  • Willing to travel extensively worldwide.  Anticipate 60% travel.
  • Excellent verbal  and written communications skills.  Able to present in front of large and small audiences.
  • Proficiency in multiple languages will be a plus.
  • Goal driven self-starter with high integrity and excellent organization skills.
  • Highly familiar with utilizing all Microsoft software tools.
  • Skilled in the use of social media.

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